Articles

Below are a few articles about the techniques, tips, and theory of good networking practice. Feel free to reprint in your blog, newsletter, or mailing list. We only ask that you use proper attribution and link back to this site.

For more articles about networking, please check out The Reluctant Networker Blog

  • 10 ‘Gives’ for Your Referral Partners “I want to help, but I don’t know anyone who needs what they sell.” Does that sound familiar? Most people have that as their stand-by excuse for not reaching out and creating deeper connections with those they meet at the networking event. They know that ultimately they want something from that potential connection — clients, a ...
  • Article Angel or Forwarding Fiend? Are there people in your life who make you dread to check your email? Spam advertising? You can handle that. Phishing scams? Not a problem! Even bad news from a client isn’t too hard to deal with. What brings a chill to your heart? The well-meaning, but ultimately irritating friend or family member who passes along ...
  • The 5 Deadly Sins of the Elevator Pitch Let’s talk about what is possibly the most important preparation you can make for attending a networking event. If you get this right, people will be lining up to buy from you. You’ll be so popular, you’ll be beating them off with a stick. What’s that crowning jewel of your networking event prep? Developing your “elevator ...
  • Networking Mental Trash: The Sales Focus It’s funny how in all aspects of our lives, our own mental framework can get in the way of our success Networking is no different. Even knowing that networking is the process of developing long-term, mutually beneficial relationships — basically the business version of making friends — a lot of people have a hard time forcing themselves ...
  • 6 Questions for Better Referrals When we do all the work to create a powerful network, our success is not just in the number of people we know, or even in the number of people who know us. We build a network in order to be able to call on it to accomplish significant activities. Sometimes that’s about building a ...
  • Who Might You Meet? What’s the one thing that all networking events have in common? People. This is a good thing, because people are pretty necessary to the whole networking process. If our purpose is to create long-term, mutually-beneficial, give-and-take relationships, that’s really hard to do without other people to have the relationships with. So, who might we meet at the next ...
  • Treat the Event like a Party Don’t talk shop. Isn’t that what we’ve always heard about conversation at a social event? You’re at a party with friends. It’s rude to talk about work. After all, this is a social gathering, not a networking event. While I agree (mostly) with the rule of not talking shop, I think splitting events into either social or ...
  • The 9 Things You Should Know about an Event “Be Prepared!” That’s the Boy Scout motto. How many similar sentiments echo through our stories and sayings? “Look before you leap”, “A stitch in time saves nine”, “Forwarned is for-armed”. Obviously, the concept of preparation is one that our teachers throughout time have tried to nail home. Networking is no exception to this rule of life. Proper ...
  • Don’t Skip the System I was so proud of myself. I was meeting a new networking contact at 10am and I actually arrived 10 minutes early. Yay, me! And then I walked in to discover her already there and in the process of packing up. Apparently, we were supposed to meet at 9:30. How did I let that happen? To put ...
  • Panning for Networking Gold Have you ever panned for gold? A few years ago we went on a family trip to Alaska. One of the activities was panning for gold in Denali National Park. I think a lot of us harbor that secret thought that we could go out in the warm sunshine, scoop up a pan or two and ...