The Scenic Route

Well, that didn’t work out the way I’d hoped — and that’s OK. For about the past year, I’ve been trying to focus my speaking business on a specific target market. I thought I would try career resource departments at various institutions of higher education. It seemed like a good…

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Targeting Success

I’ve been thinking a lot about target markets lately. They are such an important aspect of networking that it’s almost impossible to develop a good networking practice without spending some time focusing on exactly who you would prefer to serve. We’ve spoken before about the various benefits of a tightly…

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