Brief and to the Point

I’m here to tell you a secret. You’ve probably heard that you should come up with a “30-second commercial” or an “elevator pitch”.  These are supposed to be relatively short responses to the question “So, what do you do for a living?”.  The idea is that when asked, you can…

Continue reading

Beware the Gaps

  I just sent out my bi-weekly e-newsletter.  This is the first one I’ve sent out in about five months.  Things kind of lapsed about the end of September last year.  Between travel with my family and my business getting completely out of control, I just let an issue or…

Continue reading