The Reluctant Networker Blog by Greg Peters

We all know that networking — or word-of-mouth — is one of the best ways to grow a business. But what if you don’t know where to start? What if you don’t know what to say? What if the other kids laugh at you? We can help.

  • Sidestepping the ART of Networking Yesterday in my post on the time commitments of networking, I mentioned that there is a way to shortcut the time necessary to progress through the Awareness/Relationship/Trust process. Now before I go on, I want to re-iterate that you still must achieve a given level in order to gain the benefits of that level.  If you ...
  • Networking: How Long Does It Take? One of the most dangerous statements I’ve heard about networking happened right near the beginning of our current economic trevails.  I was at a Chamber lunch and overheard one gentleman speaking to another, “Yeah, things are getting tough in my business, I guess I’m going to have to start networking.” What’s wrong with this phrase? The gentleman ...
  • Networking: How Much? If you had an unlimited amount of time, you could attend every networking event in your town or city, spend your mornings and afternoons meeting people for coffee, and eat lunch with a different one of your contacts every day. Unless you know a secret to which none of the rest of us are privy, though, ...
  • How to “Show Up” In my previous post I tried to convey how important it is to show up for networking, whether over the phone, in person, or via the ‘Net. And by “show up” I mean participate. The challenge is that many technical people have no clue how to do this.  We aren’t natural “people” people.  If left to ...
  • Show Up This is the number one most important rule of networking success:  You must show up.  This is how you create the opportunities to expand your network. This holds whether you are talking about networking events, group meetings, or even online networking opportunities.  Unless you show up, they will never know you exist. In this case, the emphasis ...
  • What to Record Everything. OK, obviously you can’t track “everything”, but I would recommend tracking as much as possible about your networking efforts.  As a technically minded person, you know that those things that are measured get improved. Right now I track at least the following: Those people I intend to call/email/meet each day and the information gleaned as a result ...
  • Any System in a Storm In my previous post about networking, I mentioned that you should have a system to track the details of those in your network (and I mean that in the non-creepy-stalker way).  Nerds, er, technically minded people like myself have a real problem with this.  We spend such a long time planning, testing, reviewing, building, etc, ...
  • It’s the Little Things On our first full day vacationing at Disney World, we went for lunch at the Crystal Palace. While we were there, our server presented my daughter Kaylie with a cupcake (complete with lighted candle) and a card signed by the characters she had met that day (Winnie the Pooh and friends). Now, of course, Kaylie ...
  • The ART of Networking Networking is the process of creating mutually-beneficial, long-term relationships. Given that, it isn’t something that you can do quickly. There is a series of steps which you must follow. Only a Bad Networker tries to skip ahead. The steps are: Awareness: This is when the other person recognizes you face and ...