The Reluctant Networker Blog by Greg Peters

We all know that networking — or word-of-mouth — is one of the best ways to grow a business. But what if you don’t know where to start? What if you don’t know what to say? What if the other kids laugh at you? We can help.

  • Is Facebook Networking? I just finished with my nightly forays into the world of Facebook. I usually spend fifteen or twenty minutes checking in on what my friends are doing and seeing if anyone else has “liked” my Reluctant Networker fan page. The question remains, though, can we consider Facebook (or any of the social media sites for ...
  • What’s in a Name? I had to go in for a root canal today. Now, I know for many of us the words “root canal” bring up images of profound torture — of agony and vulnerability which sear the soul and bring grown men to tears. And a good many of us have never had to go through the procedure. So you ...
  • Sales, Marketing or Networking When attending a networking event we have three basic attitudes we can adopt. Each has its own advantages. Sometimes, though, the disadvantages of an attitude should steer us in a different direction (especially when we evaluate them from a “golden rule” perspective). Let’s look at the three approaches.Sales. We advertise our services and look for people ...
  • You’ve Got to have Chemistry We’ve all run into this situation. We meet someone. On paper we have everything in common. We should hit it off right away. For some reason, though, we just don’t click. The chemistry isn’t there. Our personalities clash for some reason and sometimes you don’t even know exactly why. OK, sometimes the guy is just a ...
  • Toward Successful Networking I was cleaning out my office tonight when I came across a small book of quotes by the inestimable Jim Rohn. I was flipping through it and reading a line or two at random when I came upon this one: Success is neither magical nor mysterious. Success is the natural consequence of consistently applying basic fundamentals. How ...
  • Good News, Bad NewsThis path goes on foreverFirst the good news. If we want to build a powerful network, we can. There are systems and techniques galore to help us succeed. We can attend the events, make the calls, meet for coffees, send the notes, pass the referrals, and, in general, keep an eye out for the people in ...
  • Conversations, not PitchesWhy won’t they just follow the script?My good friend, Jeff Morris, president of CallYourHelpDesk.com and our local Cartridge World franchisee, sent me a link the other day to an article on Huffington Post written by Michael Port. In the article, Port talked about how most people don’t like to listen to or give the dreaded ...
  • On Being GenuineSome folks just set conversational snaresI’ve said in the past that truly great networkers almost have to have a split personality. They have to position their networking in a strategic way to bring themselves into contact with their target market and those who serve that target market. Then, when the relationship building part of networking ...
  • Event Review: Networks! As I mentioned in yesterday’s post, I attended the Ann Arbor-Ypsilanti Regional Chamber’s “Networks!” event on Thursday. Thought I would do a quick review.Introductions at the Corner BreweryName: Networks! Organization: Ann Arbor-Ypsilanti Regional Chamber (aka A2Y Chamber) Location: Various hotels, banquet halls, restaurants, golf courses, and country clubs around the Ann Arbor/Ypsilanti area. Date: Usually the second Thursday of the month, skipping August Time: 11:30am-1pm Format: Open ...
  • Targeting Success I’ve been thinking a lot about target markets lately. They are such an important aspect of networking that it’s almost impossible to develop a good networking practice without spending some time focusing on exactly who you would prefer to serve. We’ve spoken before about the various benefits of a tightly specified target market — most ...
  • All New Networker for the Brand New YearDon’t try to lift too much with any of your New Years resolutions.It’s a whole new year and it’s time for the resolutions. Some folks are going to lose some weight. Others are going to read more. Still others set goals to call their mom more often. I’d imagine there might even be a few out there ...
  • Look for Friends, Not Free AdviceSometimes you just have to payI was reading a post over on the Motivated Networker blog. They talk about a recruiter’s difficulties with people who probably thought they were networking, but in reality were trying to get free advice and work without bothering to even establish a relationship first. This is a danger for every ...
  • Being Present My lovely wife Lisa loves to observe human behavior around her. Being a scientist, she attempts to draw conclusions based on those observations (and then test those hypotheses and, eventually, write up a lab report). I learn a lot from these observations as she often notices patterns I don’t always see. The other day she ...
  • Another Kroger Revelation I was at Kroger again tonight and while I was pushing my cart around the store, gathering the ingredients for this evenings dinner, I was thinking about my other posts regarding the difficulties we’d been having developing an attachment to this new store and how that struggle mirrored similar struggles in networking. Then, as often ...
  • Prevent Reverting with Results Tracking My daughter, Kaylie, turned three a few months ago. I can’t believe how tall she’s getting and how much of a big girl she’s become. “Sesame Street”, which used to be the center of her life has been replaced by other things — mostly singing and dancing to her latest favorite movie (“Chitty-Chitty Bang Bang” ...
  • When They Ask, Tell! I had something kind of amusing happen last month. As many of you know, I spoke at my friend Bruce Webb‘s Educational Breakfast. As a part of that presentation, I had the audience work on specifying their target market. We went through a process of examining their current clients and from that determining a specific ...
  • Event Review: Abundance Forum I’ve been meaning to write up this event for a while now. The last time I attended the Abundance Forum was back in October. I decided to wait until now, though, as Joe, Mike, and Rich decided to take a hiatus over the holidays. Now that the new year is here, I’m assuming they are ...
  • Rewarding Referrals A few days ago I talked a little bit about rewarding referrals with gifts or some other sort of acknowledgment. Of course, the point I wanted to make was that these were gifts only if they weren’t required or expected. That being said, what sort of things could we use for gifts or rewards and ...
  • Relationships or Sales — By the Numbers, Part 2: Quality Yesterday we talked about the relative value of seeking sales versus seeking relationships when we attend networking events. After a little bit of math (and a fair amount of hand-waving) we kind of figured out that pursuing sales might net you around ten people whom you might successfully sell to. At the same time, seeking ...
  • Relationships or Sales — By the Numbers, Part 1: Quantity Warning: This post may contain some math. Remain calm. Do not panic. Some people view networking events as opportunities to sell and others look at them as opportunities to start new relationships. Neither one is really right or wrong. Either can find some measure of success. Let’s take a look at the numbers, though, and see ...