Attending vs Participating

Becoming part of any social or business organization is a great way to accelerate your networking.  You get to see the same people on a monthly or even weekly basis.  You quite often share a common interest with them.  You might even get a discount or two on goods and services that you use.

Now for the big question:

What do they get out of it?

Before you say anything about the money you pay for membership or to attend the events, let me just stop you right there.  Most of the time, that money is just about enough to support the continued activities of the group or to pay for the lunch you ate while the presenter of the week was speaking.  What I want to know is how are you making that group better?

Let me break it to you.  If you are merely paying your dues and showing up for the events, you are largely replaceable.  There are any number of other members, both current and future, who can do the exact same thing.  If you stopped showing up, chances are, no one would even notice.  So, how are you going to make yourself truly memorable?


Volunteer to help host an event.  If you are so inclined, offer to speak.  Take part in the planning.  Become an officer for the group.  Talk to the event planners and offer to take photos.  Share your expertise.  Roll up your sleeves and get to work.  In general, follow The Reluctant Networker’s Rule for joining groups: Only join if you have something to offer.

Those who serve the group are remembered.  Those who spend their time and effort in addition to their money are the ones who are remarked upon.

Guess what else?  The people you meet while serving the organization are also going to be top-notch networkers and will be the ones most able to help you in the future.

And are they more likely to help someone who’s just attending or someone who’s participating?


About Greg Peters

Greg Peters, president and founder of The Reluctant Networker, LLC, is a business networking specialist. He works with trade associations on both the local and national level to create a culture of better connections and greater opportunity. Find out more at or


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