The Snowflake Principle

The other morning I was watching out our front window as another several inches of snow fell softly through the air. As the gentle flakes began to stick to the driveway, I reflected on the nature of networking and how it mirrored the snowfall in its deepest essence.

OK, what I was really thinking was, “Aw, jeez!  Now I’ve got to shovel… again!”

But I know if I hadn’t been thinking about my aching back, I would have been thinking much more profound thoughts about the nature of networking.

Think about it. Each snowflake is tiny. A miniscule spec that can disappear in the slightest breeze. Put enough of them together, though, and you have drifts and piles in which a small child could build a castle.

Networking is similar. Each individual activity doesn’t add up to much. A phone call or an email, while appreciated, are easily forgotten. Build up enough of them, though, and over time your network will grow to support you in whatever goals you might have.

So many people make the mistake of thinking that they can start networking and suddenly have “drifts” of contacts who are ready to pass them business.  Unfortunately, that just isn’t the case. Instead they need to focus on how they can build and strengthen their network one “touch” at a time.

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About Greg Peters

Greg Peters, president and founder of The Reluctant Networker, LLC, is a business networking specialist. He works with trade associations on both the local and national level to create a culture of better connections and greater opportunity. Find out more at www.TheReluctantNetworker.com or gpeters@thereluctantnetworker.com.

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