The Best Testimony, Part 2

Yesterday we talked about writing the most engaging testimonials for other people. The trick, we saw was to make the testimonial an emotion-filled story (after all, people buy on emotion and justify with intellect) which showed the dire straits we were coping with when our hero came on the scene, what they did to help us, and how much our lives are better now.

OK, so you’ve written this amazing Oscar-worthy testimonial. Now what?

Now, you just have to deliver it. You can always just send it via email, but here are a few other ideas that might make you stand out a little.

  • Print it up on your letterhead and send it through the postal mail or hand deliver it. Not many people still do this and a signed hard-copy is one of those things that they just might want to frame and display in their office.
  • If you are connected to them on LinkedIn, you can enter you testimonial as a recommendation. As with any of these ideas, this is particularly effective if they don’t know you are doing it.
  • If you happen to be a “fan” of their business on Facebook, there’s a tab at the top of the fan page which allows you to enter a review.
  • If you really want to stand out, try creating an audio or video recording of your testimonial. If the words you wrote were powerful, then just think how much more they will mean coming directly from you.
You’ve taken some time to create the best testimonial you can for your networking contact. Make it even more special by putting a little more effort into the delivery. Of course, they will probably want an electronic version of the text, too, so they can put it on their website or include it in their marketing materials. Not a problem as it is probably the easiest thing to do.
Remember, the more ways you can give them to use your sterling words, the more value you are providing them, and the more grateful they are likely to be. Also, the more places they use your words, the further your own name will spread.
Kind of a nice dividend for showing recognition to someone else, right?
Photo credit: vancouverfilmschool
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About Greg Peters

Greg Peters, president and founder of The Reluctant Networker, LLC, is a business networking specialist. He works with trade associations on both the local and national level to create a culture of better connections and greater opportunity. Find out more at www.TheReluctantNetworker.com or gpeters@thereluctantnetworker.com.

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