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Greg’s Articles
A Level of Risk
One of the things we talk about with respect to referrals is that the higher the risk associated with your business, the longer it takes before your network begins to take off. The classic example of this is just about anyone who works in the field of financial...
The Newest Reluctant Networker
Abigail at 90 minutes If you've read this blog over the last year and more, you know I get a lot of inspiration from my daughter, Kaylie. Well, as of this morning at 7:58am, I now have twice the inspiration. Please welcome the newest member of our household,...
Patience is More Than a Virtue
The wait isn't fun, but try to skip it and you'll miss the ride. Those who have friended me on Facebook know that the ideas of patience and waiting are very much on my mind right now. In particular, I've been thinking about how difficult it is to be patient when...
Lack of Preparation Means Opportunities Lost
I think we've covered my lack of perfection in sufficient depth that we all know that I can occasionally be used as an example of what not to do when it comes to networking. Monday morning would be a case in point. But what can you expect from a Monday? My...
Hearts and Happy Valentines
I've written many times in the past about how networking is not just for success in our professional lives. In fact, with Valentine's Day just past, it's a good time to reflect on how that same web of relationships which helps us bring in profitable referrals can...
Professional Networking
You need more than a suit to make you a professional. I've been re-reading Steven Pressfield's "War of Art" lately. I liked the section where he differentiates between the Professional and the Amateur. He listed a number of qualities specific to the Professional,...
Target Market, Get the “We” Out
I've worked with a lot of people to help them refine their target market. The target market is one of those concepts that people tend largely to ignore. Bad idea, since they are the basis for focused, powerful networking. We've talked in the past about being more...
Haven’t I Seen You Everywhere Before?
One more reason to focus I've always taught that you need to focus your networking efforts in order to limit the number of venues that you attend. We all only have so much time in our lives. We can't spend it running from event to event trying to drum up more...
The “Proper” Networker
OK, now, which fork do I use? I made it out to Lunch Ann Arbor Marketing (LA2M) again this week. I had been missing it for many months and it wasn't until I happened to drop in recently that I remembered how great the presentations can be. Now, I felt particularly...