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Greg’s Articles
Interaction or Interruption
Thinking about it, which do you remember more clearly, the last television commercial you saw (interruption) or the last phone call you had with a friend (interaction)? How about the last billboard (interruption) or the last coffee with a networking contact...
Lose the Jargon
I've mentioned in the past that the best thing about a 30-second commercial is that it's short. You don't run the risk of boring people too much. Personally, for networking events, I prefer something that is shorter than ten seconds. Even keeping it that short,...
Yes, But What Do You Prefer?
I've talked, repeatedly, about the importance of having a target market. Having a specific target market helps your networking connections help you better. It gives them a mental picture of what and whom you are seeking. It also helps you focus your networking...
You Think You Know Me?
You know? I really love pushy telemarketers. Through their inept efforts at establishing rapport in order to sell me something, I can almost come up with a lesson about good networking practice. The star of this particular object lesson was "Robert". Robert was...
Get There Early
I read somewhere about territorial behavior among felines. As I recall, it basically said in cats, whoever is in the spot first, owns the spot. I can see this in my cats. When Luke is lying in the window seat, Ray has to almost ask permission before he's allowed up...
Asking for Referrals, Part 6: Actually Asking
This is the sixth and conceivably final part in this series. Needless to say there have been a few other parts. Feel free to read them if you want, but you won't need them to understand the concepts addressed here. So, over the last five days we've talked about...
Asking for Referrals, Part 5: Making It Personal
This is part five in my series on asking for referrals. I'd recommend that you read the other parts, but you can probably get by without them. Yesterday, we covered some of the other business referral requests we could make beyond asking for more clients. Today I...
Asking for Referrals, Part 4: How Else Can They Help?
This is part four in a continuing series on asking for referrals. You may want to check out parts one, two, and three before you continue, but that's up to you. So in the previous parts we spent some time refining our description of our ideal client. We took a look...
Asking for Referrals, Part 3: A Little Specificity, Please
Over the past couple of days we've been talking about measures we can take to help our networking partners help us. To that end we are working on being able to specify our ideal clients. Please note, we aren't talking about the people whom we could help, but...