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Greg’s Articles

Long Term Relationships

Long Term Relationships

We were out tonight celebrating with friends. One of the group had his birthday recently and our tradition is to treat the birthday boy or girl (and their spouse) to dinner. It occurred to me that we have known most of these people for anywhere from five to fifteen...

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Is It Just You?

Is It Just You?

I was having lunch with my friend Steve Owsinski of Igadea today. We were talking about networking and he mentioned that a lot of their clients were also friends. In fact, the clients are more likely to say "Let's talk with Steve about our Web site" rather than...

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Doing the Math

Doing the Math

I've not been able to track down the origins of the quote, but it goes something like: Every person knows on average 250 people who would show up for their wedding or their funeral. I don't know how accurate that is, but remembering weddings and funerals I've...

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Constructive Avoidance

Constructive Avoidance

I've advised one or two people on good networking habits now and I'm beginning to see some recurring themes. One of the biggest is "constructive avoidance". It's easy to recognize because I tend to do it, too. This is the process whereby we avoid what we know we...

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Help Find the Bullseye

Help Find the Bullseye

Every once in a while when I'm chatting with a new networking partner I run into a little problem. I ask them who their target market is and they respond: "Oh, we can help anybody." As I've mentioned in the past, this is not a helpful statement. Specificity is your...

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Greg Peters
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