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Greg’s Articles
Business Cards — Why They Are Important
OK, some who've been reading this blog for a while might be under the impression that I don't think business cards are important. That's not true. I just don't think they are important for the reasons that everyone else thinks they are important. Most people think...
Wear Your Flair
OK, for those of you who are fans of the movie "Office Space" will chuckle at this idea, but wearing a little "flair" can make attending events a little more fun. If you also have a hard time starting conversations, a little flair can help break the ice. Now, I do...
Remember Them
OK, this is an easy one. When you meet someone at an event, remember their name. Specifically remember their name as they gave it to you, not necessarily as it is on their name badge. If he introduces himself as "Bob", then call him "Bob", not "Robert". If she says...
Associate Good Feelings
When someone decides to use a networking event for selling, one of the things I will often see them do is use an "elevator pitch" to ask probing questions designed to uncover specific needs. The problem with this is that it is effectively asking the other person:...
Targeting a Community
We're visiting my folks up in Manistee, Michigan for the Independence Day holiday. This town really does it up right for the Fourth of July. In fact, they have a full insert in the paper with the schedule of events from Thursday through Sunday. I want to draw you...
Who’s Your Next Golden Connection?
See if this scenario sounds familiar. Not for you, of course, but I'm sure you can think of someone to whom this applies. You are attending a networking mixer. You've already figured out that your target market is real estate agents in the local area (within 30...
Money is the Echo of Value
More golden nuggets from the Bob Burg "Endless Referrals" event on Wednesday. Bob had a great saying: "Money is the echo of value." Value is the lightning, money is the thunder. You can't get the thunder to show up before the lightning. For us, "money" is any...
I Have a Networking Dream
While this post is a bit tongue in cheek, I hope the underlying goals still speak to your heart. I have a dream. It's not a particularly grandiose or profound dream as some others you might have heard. Still, someday, I hope this dream comes true. This is a...
Social Media as a Crutch
Lisa and I attended Bob Burg's "Endless Referrals" presentation in Southfield on Wednesday morning. As usual, Bob put on an amusing and educational show. He has a polished repertoire and rarely did his commentary fall short of expectations. I thought one of the...