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Greg’s Articles
The Paradox of Networking
Why do we network? Fundamentally, at the bottom of it all, at the very secret place deep within our hearts, we know that we are doing it for our own personal gain. We want to extend our network to improve our chances of landing the job, or landing the client, or...
What Are Your Challenges? How Can I Help?
One of the strange side effects of networking in the business world is that many of the folks you talk with are going to assume that you are trying to sell to them. Even the simple phrase "Let me know if I can help out with anything" takes on a meaning that...
The Daily Practice
Matt Heinz over at "Matt on Marketing" has an awesome list of networking activities that you can do every day. Now while all of his techniques are really great, the thing I like most about this post is the idea of a daily practice. Great networking, as with...
How Long is Too Long Away?
We've all done it. We start a networking relationship with someone. We might even have met for coffee or lunch. We exchanged an email or a phone call or two and then... ... nothing One or the other (or both) of us forgets to maintain the contact...
You Ought to be in Pictures, Redux
About a week ago I wrote a post about using your camera for networking. I got a little bit of feedback from some trusted advisors and the general consensus was, well, that it was "creepy". So, I've thought a bit about what they said, and they do have a...
Follow Through on Follow-Up
One of the fundamental rules of attending a networking event comes into play after the event is over. If you miss out on it, then you might as well have stayed home and not wasted your time or money. The rule, of course, is that you must follow up. Even the...
Target Market: Be Specific
A few days ago, I mentioned "leftover lovin'" networking, the basis of which is a lack of specificity in what you are seeking. Let me be clear. You will never be a truly effective networker until you can clearly state who you serve in the clearest, most detailed...
Old Photographs
I've been going through my collection of digital photos lately (about 8 years worth or so). I've been running some facial recognition software on them and taking time to look over the results. It's amazing to me how many people I've lost touch with. Guess...
Schedule It!
Let me know if this sounds at all familiar: You go to a networking event. You have a great time. You meet a number of interesting and potentially beneficial people. You promise to call or email in order to set up a meeting with them. And you...