Five-Minute Rule, Part 2

In the last post we talked about the little things businesses can do — things that take less than five minutes (sometimes even less than a minute) — which solidify their relationship with the customer. Essentially, they take that short amount of time to...

Five-Minute Rule, Part 1

I’ve been meaning to write this post for a while now, but an article I read today regarding Best Buy’s uncertain future (at least in that author’s view) has me feeling motivated. I’ve written several times now about how good customer service is...