Interaction or Interruption

Thinking about it, which do you remember more clearly, the last television commercial you saw (interruption) or the last phone call you had with a friend (interaction)? How about the last billboard (interruption) or the last coffee with a networking contact...

Lose the Jargon

I’ve mentioned in the past that the best thing about a 30-second commercial is that it’s short. You don’t run the risk of boring people too much. Personally, for networking events, I prefer something that is shorter than ten seconds. Even keeping it...

Yes, But What Do You Prefer?

I’ve talked, repeatedly, about the importance of having a target market. Having a specific target market helps your networking connections help you better. It gives them a mental picture of what and whom you are seeking. It also helps you focus your networking...

You Think You Know Me?

You know? I really love pushy telemarketers. Through their inept efforts at establishing rapport in order to sell me something, I can almost come up with a lesson about good networking practice. The star of this particular object lesson was “Robert”....
Get There Early

Get There Early

I read somewhere about territorial behavior among felines. As I recall, it basically said in cats, whoever is in the spot first, owns the spot. I can see this in my cats. When Luke is lying in the window seat, Ray has to almost ask permission before he’s allowed...