Casting a Wider Net than You Know
For about two years, I’ve been focused on the Credit Union industry as the target market for my company, The Reluctant Networker. I’ve been developing specific products to fit their needs, I’ve been calling on my contacts in the industry to get their advice on how I...The Scenic Route
Well, that didn’t work out the way I’d hoped — and that’s OK. For about the past year, I’ve been trying to focus my speaking business on a specific target market. I thought I would try career resource departments at various institutions...Target Market, Get the “We” Out
I’ve worked with a lot of people to help them refine their target market. The target market is one of those concepts that people tend largely to ignore. Bad idea, since they are the basis for focused, powerful networking. We’ve talked in the past about...