The Personal Message

by | Jul 10, 2012 | Blog

In a post from a while ago, I talked about some bad behaviors regarding communicating with your customers through a form letter. My friend Victoria Kamm, President of Obviously Brilliant, commented on the post and wondered about how one would actually go about...

Five-Minute Rule, Part 2

by | Jan 11, 2012 | Blog

In the last post we talked about the little things businesses can do — things that take less than five minutes (sometimes even less than a minute) — which solidify their relationship with the customer. Essentially, they take that short amount of time to...
You Lost Me at “Hello”

You Lost Me at “Hello”

by | Apr 6, 2011 | Blog

Feeling a little faceless? I’ve written before about the fact that your clients are a great place to start your networking. Making friends out of them can go a long way toward building a successful web of connections for your business. That being said, Customer...