The Personal Message

by | Jul 10, 2012 | Blog

In a post from a while ago, I talked about some bad behaviors regarding communicating with your customers through a form letter. My friend Victoria Kamm, President of Obviously Brilliant, commented on the post and wondered about how one would actually go about...

They May Still Hate You

by | Jul 5, 2012 | Blog

“This is rubbish.” That was how a comment from a reader began to a recent article I posted on AnnArbor.com. She then went on to cast aspersions on my business style, location, credentials, and, yes, even my wardrobe. This is the payment you will sometimes...

Good E-Introductions

by | Jul 3, 2012 | Blog

You wouldn’t ask a recent acquaintance to help you move. No matter how nice it would be to have them help, the time and effort involved exceed the levels of that relationship. The same is true for asking them for a personal, face-to-face introduction to someone...