The Word-of-Mouth Tipping Point

After you get past that first hill things get exciting. Networking is slow. There I said it. It’s the dirty little secret of the word-of-mouth world. If we are looking for a quick fix in the level of business we receive, this is not the path for us. Networking...

The Failure of Prioritizing Behavior

Do you spend your time on networking or work-working? One of the challenges of networking in a business context is trying to prioritize where we devote our time. Which is more important, the networking or the work? To solve this quandary, many folks try to prioritize...

The Networking Focus

I’ve been training in the martial arts for about thirteen years now. In that time I’ve learned a thing or two. Sometimes that lesson happened at the same time as someone’s foot connecting to the side of my head. If you can avoid lessons like that, I...
Event Review: Lunch Ann Arbor Marketing

Event Review: Lunch Ann Arbor Marketing

A lunchtime one-to-one had to cancel suddenly this week. That left an opening between two meetings with nothing to do. Fortunately, it was Wednesday and I was in downtown Ann Arbor. That meant Lunch Ann Arbor Marketing (LA2M) was about to start. Here’s a quick...

Someone Like Me

Networking is all about creating connections. We seek out commonalities in order to bridge the isolation that almost everyone feels at one time or another. In fact, some of the best event techniques involve asking questions in order to find those common points of...
Greg Peters
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