Networking with the Stars

The other day I had a meeting with Lucy Ann Lance, a local radio personality, and Dean Erskine, her business partner. We were talking about working together on a project (which I will talk more about on a different day). The funny thing was, even though I had been on...

Analogies

I know that analogies can be a flawed mechanism to argue a topic, but they can be wonderfully illustrative if they aren’t taken too far.  I think of them as the “Dummies Guide” to describing complex or technical topics to those without a...

Expanding Beyond the Home Town

Most successful networking is local. Being there in person is almost always necessary for first-time meetings. That being the case, what if you want to expand into the next town over (or maybe one that is a little further away)? That requires some strategic planning....

Debunking the Myths: Networking is Attending Events

When I first meet with a client I always ask what activities they currently pursue for networking and what they are getting out of each one. Almost inevitably, they list attending networking events such as Chamber of Commerce lunches. They often also say they get...

The Devil on Your Shoulder

You step into a professional gathering and he starts whispering in your ear almost immediately. “Only talk with people who can buy from you.” “Why are you bothering with them? They can’t help you.” “Can you see anyone more important...
Greg Peters
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