Myth: Networking is Sales

Are you trying to meet the sheep or the shepherd? I was attending a networking event this morning — Bruce Webb’s amazingly awesome Educational Breakfast — when I ran into this particular myth. It was the end of the meeting and everybody was...

Myth: Referrals Are All About Delivering the Contract

A vast majority of people network primarily in order to increase their business. While they achieve this (properly) by seeking to be of service to others first, their overarching goal is to bring in more jobs/projects/money. That’s fine. The challenge this...

Myth: The More Cards You Hand Out, The Better

Believe it or not, there are still a lot of people who believe that the more cards you hand out, whether you are at a formal networking event, a one-to-one meeting, or in line at the grocery store, the more successful you are at networking. Of course, that networking...

Myth: The More You Meet

There’s a myth in networking that goes something like “The more people you meet, the more referrals you get”. This would be technically correct if you added “All other things being equal” to the beginning of the sentence. Of course,...

Networking with the Stars

The other day I had a meeting with Lucy Ann Lance, a local radio personality, and Dean Erskine, her business partner. We were talking about working together on a project (which I will talk more about on a different day). The funny thing was, even though I had been on...