Call Reluctance Rx

In my sales training we had a concept called “Call Reluctance”. Basically, it was the tendency for the phone handset suddenly to weigh fifty pounds when it came time to make cold calls. Of course, I never did really do that. One of the nice things about having a good…

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A Level of Risk

One of the things we talk about with respect to referrals is that the higher the risk associated with your business, the longer it takes before your network begins to take off. The classic example of this is just about anyone who works in the field of financial services. When…

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