Don’t Do It Yourself

Just because you can, doesn’t mean you should I don’t know if anyone else is like this, but I know I, at least, have a bad case of Do-It-Yourself. If I think I have the faintest chance of being able to take care of the situation without asking someone else...

Reaching Out to be Top of Mind

In order for word of mouth marketing to work, you’ve got to be top of mind. It won’t matter at all that you’ve met with hundreds of people in the last year, if they don’t remember you, you might as well have stayed home. So, what can we do to...

Referrals, By the Numbers: 38:40

You’ve probably heard that getting new business through referrals is a Good Thing. I never really understood how good until I attended an educational preview class for the Certified Networker training program down in Toledo, Ohio on Friday. The presenter, Debby...

Yes, But What Do You Prefer?

I’ve talked, repeatedly, about the importance of having a target market. Having a specific target market helps your networking connections help you better. It gives them a mental picture of what and whom you are seeking. It also helps you focus your networking...

Asking for Referrals, Part 6: Actually Asking

This is the sixth and conceivably final part in this series. Needless to say there have been a few other parts. Feel free to read them if you want, but you won’t need them to understand the concepts addressed here. So, over the last five days we’ve talked...