What’s in a Name?

I had to go in for a root canal today. Now, I know for many of us the words “root canal” bring up images of profound torture — of agony and vulnerability which sear the soul and bring grown men to tears. And a good many of us have never had to go...

On Being Genuine

Some folks just set conversational snares I’ve said in the past that truly great networkers almost have to have a split personality. They have to position their networking in a strategic way to bring themselves into contact with their target market and those who...

When They Ask, Tell!

I had something kind of amusing happen last month. As many of you know, I spoke at my friend Bruce Webb’s Educational Breakfast. As a part of that presentation, I had the audience work on specifying their target market. We went through a process of examining...

Rewarding Referrals

A few days ago I talked a little bit about rewarding referrals with gifts or some other sort of acknowledgment. Of course, the point I wanted to make was that these were gifts only if they weren’t required or expected. That being said, what sort of things could...

Relationships or Sales — By the Numbers, Part 2: Quality

Yesterday we talked about the relative value of seeking sales versus seeking relationships when we attend networking events. After a little bit of math (and a fair amount of hand-waving) we kind of figured out that pursuing sales might net you around ten people whom...
Greg Peters
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