Everything.
OK, obviously you can’t track “everything”, but I would recommend tracking as much as possible about your networking efforts. As a technically minded person, you know that those things that are measured get improved.
Right now I track at least the following:
- Those people I intend to call/email/meet each day and the information gleaned as a result of those contacts.
- Promises made as a result of those contacts.
- When the last time I met someone in person and where.
- Whether the last call resulted in an actual voice-to-voice conversation, a voicemail, or a message left with a receptionist.
- Birthdays, anniversaries, other special days.
- Notes, emails, articles I send out.
- Whether someone receives my newsletter
- Whether I know their birthday.
- Evaluations of my networking style whether at an event, on the phone, or via any other medium.
- Whether I am connected with a person via LinkedIn or Facebook
- Whether I make a sale and who referred it to me.
- Etc, etc, etc.
The more you are able to record, the better you will understand the success of your style of networking.
What pieces of information do you record about your networking activities?
