Clients or Ambassadors?

The next time you go to a networking event, keep the following in mind: As you survey all of the other attendees, would you rather have them as clients or as ambassadors? If you want clients, get busy cornering each one, probing for needs, overcoming objections, and...

Working without a Net

There are a lot of people walking around out there who think they have wide-reaching and deep networks. Their position in their company places them in regular contact with a wide variety of people who know them and are always happy to say hello. What they...

Forwarding Articles: The Good and the Bad

One of the best things you can do to help keep your network connections strong is to forward email messages. blog posts, and other articles to those you’ve met with in the past. It can also be one of the worst things you can do, depending on how you do it....

Cold-calling Failure

My wife, Lisa, used to work for a small start-up company. Having few other employees, the powers that be of that firm assigned her tasks which ranged over a wide spectrum, from helping with the financials to running the lab. They even had her making (shudder) cold...

Networking Though Speech, Part 2

Yesterday we talked about the networking benefits of giving speeches. Getting up in front of a group and sharing your knowledge is an amazingly powerful way to network and can increase your number of connections considerably faster than just meeting people one at a...