Associate Good Feelings

by | Jul 6, 2010 | Blog

When someone decides to use a networking event for selling, one of the things I will often see them do is use an “elevator pitch” to ask probing questions designed to uncover specific needs. The problem with this is that it is effectively asking the other...

Targeting a Community

by | Jul 5, 2010 | Blog

We’re visiting my folks up in Manistee, Michigan for the Independence Day holiday. This town really does it up right for the Fourth of July. In fact, they have a full insert in the paper with the schedule of events from Thursday through Sunday. I want to draw...

Who’s Your Next Golden Connection?

by | Jul 4, 2010 | Blog

See if this scenario sounds familiar. Not for you, of course, but I’m sure you can think of someone to whom this applies. You are attending a networking mixer. You’ve already figured out that your target market is real estate agents in the local area...

Money is the Echo of Value

by | Jul 3, 2010 | Blog

More golden nuggets from the Bob Burg “Endless Referrals” event on Wednesday. Bob had a great saying: “Money is the echo of value.” Value is the lightning, money is the thunder. You can’t get the thunder to show up before the lightning....

I Have a Networking Dream

by | Jul 2, 2010 | Blog

While this post is a bit tongue in cheek, I hope the underlying goals still speak to your heart. I have a dream. It’s not a particularly grandiose or profound dream as some others you might have heard. Still, someday, I hope this dream comes true. This is a...
Greg Peters
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