Social Media as a Crutch

Social Media as a Crutch

by | Jul 1, 2010 | Blog

Lisa and I attended Bob Burg’s “Endless Referrals” presentation in Southfield on Wednesday morning. As usual, Bob put on an amusing and educational show. He has a polished repertoire and rarely did his commentary fall short of expectations. I thought...

Interaction or Interruption

by | Jun 30, 2010 | Blog

Thinking about it, which do you remember more clearly, the last television commercial you saw (interruption) or the last phone call you had with a friend (interaction)? How about the last billboard (interruption) or the last coffee with a networking contact...

Lose the Jargon

by | Jun 29, 2010 | Blog

I’ve mentioned in the past that the best thing about a 30-second commercial is that it’s short. You don’t run the risk of boring people too much. Personally, for networking events, I prefer something that is shorter than ten seconds. Even keeping it...

Yes, But What Do You Prefer?

by | Jun 28, 2010 | Blog

I’ve talked, repeatedly, about the importance of having a target market. Having a specific target market helps your networking connections help you better. It gives them a mental picture of what and whom you are seeking. It also helps you focus your networking...

You Think You Know Me?

by | Jun 27, 2010 | Blog

You know? I really love pushy telemarketers. Through their inept efforts at establishing rapport in order to sell me something, I can almost come up with a lesson about good networking practice. The star of this particular object lesson was “Robert”....
Greg Peters
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