The Paradox of Networking

Why do we network? Fundamentally, at the bottom of it all, at the very secret place deep within our hearts, we know that we are doing it for our own personal gain. We want to extend our network to improve our chances of landing the job, or landing the client, or...

The Daily Practice

Matt Heinz over at “Matt on Marketing” has an awesome list of networking activities that you can do every day. Now while all of his techniques are really great, the thing I like most about this post is the idea of a daily practice.  Great networking,...

Follow Through on Follow-Up

One of the fundamental rules of attending a networking event comes into play after the event is over.  If you miss out on it, then you might as well have stayed home and not wasted your time or money. The rule, of course, is that you must follow up. Even the best...
Target Market: Be Specific

Target Market: Be Specific

A few days ago, I mentioned “leftover lovin'” networking, the basis of which is a lack of specificity in what you are seeking. Let me be clear. You will never be a truly effective networker until you can clearly state who you serve in the clearest, most...
Schedule It!

Schedule It!

Let me know if this sounds at all familiar:  You go to a networking event.  You have a great time.  You meet a number of interesting and potentially beneficial people.  You promise to call or email in order to set up a meeting with them. And you...
Greg Peters
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