This past week I had the opportunity to sit down with a young business man who was fairly new to the networking world. He was loving his experience in the groups that he belonged to, but knew that there were likely some things that he could improve to make it…
For about two years, I’ve been focused on the Credit Union industry as the target market for my company, The Reluctant Networker. I’ve been developing specific products to fit their needs, I’ve been calling on my contacts in the industry to get their advice on how I can better serve…
Well, that didn’t work out the way I’d hoped — and that’s OK. For about the past year, I’ve been trying to focus my speaking business on a specific target market. I thought I would try career resource departments at various institutions of higher education. It seemed like a good…
I’ve worked with a lot of people to help them refine their target market. The target market is one of those concepts that people tend largely to ignore. Bad idea, since they are the basis for focused, powerful networking. We’ve talked in the past about being more specific when we…
