Twice Burned

by | Jun 6, 2010 | Blog

A couple of months ago, my wife, Lisa, and I bought a new elliptical trainer for our home workout area. We’d been saving for it for several years because we believe in getting high quality (because we do use the machines — a lot). We were pleasantly...

The Best Testimony, Part 2

by | Jun 3, 2010 | Blog

Yesterday we talked about writing the most engaging testimonials for other people. The trick, we saw was to make the testimonial an emotion-filled story (after all, people buy on emotion and justify with intellect) which showed the dire straits we were coping with...

Input and Output

by | May 31, 2010 | Blog

Lisa, Kaylie, and I spent a good amount of time this afternoon out planting the vegetable garden. Turning the soil, edging, marking off the beds, planting the seedlings and the seeds, and watering it all down. It was a lot of work and we still have more to do...

Share Freely

by | May 28, 2010 | Blog

By the time you read this, I will be back from my first recording session with Lucy Ann Lance and her business partner, Dean Erskine. I’m doing a series of very short radio spots (think two minutes) which will appear on her show over the next month. I...

The Confidence of Giving

by | May 27, 2010 | Blog

In a cologne commercial, the actor Jack Palance uttered the classic line “Confidence is sexy, don’tcha think?” While I don’t know how accurate that is, the fact remains that folks do prefer to associate themselves with confident people. Those...
Greg Peters
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