Target Market, Get the “We” Out

by | Feb 13, 2011 | Blog

I’ve worked with a lot of people to help them refine their target market. The target market is one of those concepts that people tend largely to ignore. Bad idea, since they are the basis for focused, powerful networking. We’ve talked in the past about...

Haven’t I Seen You Everywhere Before?

by | Feb 12, 2011 | Blog

One more reason to focus I’ve always taught that you need to focus your networking efforts in order to limit the number of venues that you attend. We all only have so much time in our lives. We can’t spend it running from event to event trying to drum up...

The “Proper” Networker

by | Feb 11, 2011 | Blog

OK, now, which fork do I use? I made it out to Lunch Ann Arbor Marketing (LA2M) again this week. I had been missing it for many months and it wasn’t until I happened to drop in recently that I remembered how great the presentations can be. Now, I felt...

One-to-Ones: Where? Part 3

by | Feb 10, 2011 | Blog

OK, for the past couple of days we’ve talked about some good locations for one-to-ones. We’ve ranged from the obvious (the coffee shop) to the less so (the grocery store?). Now let’s look at some other options that might not be the best...

One-to-Ones: Where? Part 2

by | Feb 9, 2011 | Blog

Continuing our series on good places to meet for one-to-ones, here are a few which you might not have considered.Bookstore. Many bookstores now have cafes or coffee shops where you can meet and chat. The nice thing is that many folks don’t think of...