Business Cards — Why They Are Important

OK, some who’ve been reading this blog for a while might be under the impression that I don’t think business cards are important. That’s not true. I just don’t think they are important for the reasons that everyone else thinks they are...
Social Media as a Crutch

Social Media as a Crutch

Lisa and I attended Bob Burg’s “Endless Referrals” presentation in Southfield on Wednesday morning. As usual, Bob put on an amusing and educational show. He has a polished repertoire and rarely did his commentary fall short of expectations. I thought...

Interaction or Interruption

Thinking about it, which do you remember more clearly, the last television commercial you saw (interruption) or the last phone call you had with a friend (interaction)? How about the last billboard (interruption) or the last coffee with a networking contact...

Asking for Referrals, Part 5: Making It Personal

This is part five in my series on asking for referrals. I’d recommend that you read the other parts, but you can probably get by without them. Yesterday, we covered some of the other business referral requests we could make beyond asking for more clients. Today...

Asking for Referrals, Part 4: How Else Can They Help?

This is part four in a continuing series on asking for referrals. You may want to check out parts one, two, and three before you continue, but that’s up to you. So in the previous parts we spent some time refining our description of our ideal client. We took a...
Greg Peters
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